Summary

1. Don't let managers make unilateral decisions
2. Give people freedom, treat employees like founders with autonomy
3. Default to open, share information freely within the team
4. Have an ambitious mission. People want to work on something that matters.
5. Create internal competition, allow overlapping products to drive innovation
6. Create "Bureaucracy Busters" address employee frustrations systematically
7. Culture isn't static, embrace cultural evolution while maintaining values
8. Have a Chief Culture Officer, maintain consistent culture across locations
9. Invest more in hiring than in training, focus on hiring top performers
10. Don't rely on inbound applications, actively seek out top talent
11. When you find someone great, pursue them maintain relationships with potential hires
12. Only hire people who are better than you. Raise the bar with each hire
13. The CEO should review every hire final check on hiring process
14. If you're not a hell yes, you're a no be conservative in hiring decisions
15. Referrals can be a high quality source of hires
16. Increasing the referral bonus does not increase the referral rate
17. Pay unfairly for top talent
18. Be more like an all-star team than a family, focus on performance over loyalty